Understand what growth hacking IS NOT by removing and addressing-common confusions around the topic

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Listen to “02. What growth hacking is not // Explained by Nader Sabry” on Spreaker.

So what is not growth hacking?

So what is not growth hacking? There’s a lot of confusion around this, right? What is and what is not. What we’re going to talk about here is what is not. Uh, in a previous video of talking about what is growth hacking.

So you can go ahead and over there and dig a little bit deeper into what it is. But what I’m trying to do here is I’m trying to tell you what it’s not because there’s a lot of confusion in this space. So what it’s not. Number one is it is not marketing and it is not technology and it’s not the combination of the two exclusively. These are components of it, but they are not exclusively just that. There are not a trend. They are not a fad. They’re treated and talked about like that, but it’s been around for a very long time. There are examples that date back over 50 years ago. Even way beyond that that I actually give in my course in other videos so you can see how it’s actually evolved and works and how you can implement it even in a traditional business or even if you’re building a startup unicorn.

Growth hacking is not not digital marketing

Okay. The next thing, what it’s not is it’s not digital marketing. This is the biggest one. Most people equate growth hacking with digital marketing. They’re two completely different things. Digital marketing is digital marketing and growth hacking is growth hacking. Although digital marketing can play a part within growth hacking, but it’s not the same thing. Okay. Growth hacking is not exclusive to a few, although there are few people in the industry. I’m going to talk more about that in a video about hiring growth hackers. It is not exclusive to startup companies only and is not exclusive to startup tech companies. Now, what’s interesting is that startup tech companies are the ones who utilize it the best for a number of reasons, which we’ll talk about in other videos, but it’s not exclusive to them. So that is what growth hacking is not. Now we’ve reached the end of the video.


Back over to you in my video

I’d like you to put a comment below and just tell me what is your growth challenge. Please put a hashtag, which is hashtag growth hacking. I’d love to hear from you and get the growth hacking community involved. And now we have reached the end. I’d like to, uh, show you this $99 bonus I’m offering for those exclusively watching this video. It is for a limited time and for limited quantity. This is my certified level one growth Ninja certification course that is going to be taking you from A to Z and understanding the foundation and the fundamentals of growth hacking. It’s a 10 day course. It’s on every day via an email. We may change the way that works, but whatever, however way it is working or being delivered to you, we’ll get access to it. Free of charge. You go down to the description, uh, you’ll find the link with N with any specific instructions on how to unveil that. So I will see you in the next video. Best of luck with your growth hacking.

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Learn more about Nader Sabry the author

Strategist entrepreneur & innovator in space tech, government, & health/wellness. Has raised $20m directly /+$100m indirectly for startups. www.nadersabry.com