91% of funnels are 50% less automated.
By the end of 2021, 75% of application development will use low-code platforms, according to Forrester
Automation is a precursor to scaling a funnel. The challenge with automation is that native and pre-integrated features are the easiest to automate. Once you go beyond that, automation becomes challenging. With the advent of no-code and low-code tools, this has become easier to make happen. No-code and low-code tools have become an essential part of the growth hacking tools book.
Forrester has labeled this digital process automation (DPA), and IDC has used the label intelligent process automation (IPA) for the same thing. In both cases, they refer to the integrated deployment of technologies such as robotic process automation (RPA), intelligent business process management (IBPM), machine learning, and artificial intelligence (AI) to streamline and orchestrate as many tasks, activities, and processes as possible.
Automation tools, techniques, and platforms are on the rise. They are estimated to reduce costs by up to 90% and speed up production by 25x. A proposition appealing to all sizes of businesses. In reality, the investment in such companies is driving more commercially available tools that can be instantly deployed and utilized.
Funnel evolution — There are 4 phases a funnel itself will go through. These phases are mostly driven by the commercial growth of the funnel itself. As more users and customers populate funnels, the more complex they get over time. With more complexity comes more customization and this is where no-code and low-code come into play, Here are the 4 phases.
- Basic funnels — a single or few offerings are in the funnel with a relatively simple and short funnel structure
- Intermediate funnels — few to several offerings are in the funnel with more complex entry points into the funnel and deeper segmentation
- Advanced funnels — several to many offerings are in the funnel with a much more complex structure and much deeper fanatics for behavioral segmentation and targeting.
- Custom funnels — Building on advanced funnels, off-the-shelf solutions no longer meet requirements, and custom funnels are needed to meet unique business requirements
No-code and low-code solutions have implications for all 4 phases in the funnel evolution. From basic integrations, using tools like Zapier or Integromat to meet customer design. No-code solutions will present significantly deeper opportunities for funnels to address specific behavior and segmentation with well-targeted opportunities.
Here is a list of no-code and low-code platforms provided by Software Testing Help
- Visual LANSA
- Zoho Creator
- Salesforce Lightning
- Microsoft PowerApps
- Google App Maker
No-code and low-code are the solutions to the automation of a funnel. This applies to basic, all the way to custom funnels. As you scale and grow, your funnel will naturally need more customization and the economics behind building your own tool from scratch doesn’t add up. At least the economics do not make sense in the early phases. Once monetization has been proved and continues to sustain, then custom funnels and no-code and low-code tools are much more justifiable.
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ABOUT — Growth Thinking
Growth Thinking is a design methodology for growth hacking by the bestselling author of Ready Set Growth Hack, Nader Sabry. It has been applied as a book and a $1 million challenge known as the 10-day growth hacking challenge, which has generated $138m in revenue. This methodology has been adopted by universities like Harvard and Stanford, fortune 500s (Google/Microsoft), and unicorns.