Integration capabilities eventually limit funnel scaling and lead to new development costs

Funnel Integrations

80% of funnels use 10 tools or fewer throughout the whole funnel itself.

90% of no-code users think their company has been able to grow faster due to its no-code usage, according to studies by Zpaier

Background

Native integrations are a vital part of choosing the right off-the-shelf funnel. Most of the commercially available and popular funnels have an overlap of 80% of the integrations. Here are the top integrations to be used in a funnel based on requirements from HubSpot:

Send notifications to your team after important events.

HubSpot Slack

PayPal Slack

Typeform Slack

Shopify Gmail

Log important emails.

Gmail Google Sheets

Gmail Google Docs

Gmail Evernote

Google Sheets MailChimp

Google Docs MailChimp

Send thank you messages to customers.

Shopify Gmail

HubSpot Gmail

Google Forms Gmail

SurveyMonkey Gmail

Follow up with leads.

Typeform Gmail

HubSpot Gmail

SurveyMonkey Slack

Aggregate form responses.

JotForm Google Sheets

Gravity Forms Google Sheets

Typeform Google Docs

Create tasks from important events.

Google Calendar Asana

Slack Trello

Gmail Trello

Automate social media posts

Twitter Facebook LinkedIn

RSS feed Facebook

Instagram — Dropbox

Share social posts internally.

Twitter Slack

Facebook Slack

Twitter Google Sheets

Stay on top of your schedule.

Google Sheets Google Calendar

Trello Google Calendar

Google Calendar Slack

Create contacts in your CRM.

Typeform HubSpot

Google Contacts HubSpot

Shopify HubSpot

Create backups.

Gmail Dropbox

Evernote Google Drive

YouTube Dropbox

Send out summary reports.

HubSpot Slack

HubSpot Gmail

Google Analytics Slack

Take quick notes.

Google Calendar Evernote

Evernote Dropbox

Evernote Google Drive

Automate video posts.

Dropbox YouTube

Google Drive Vimeo

YouTube Facebook

YouTube Slack

Often you will find these tools being already used as part of the tech stack in a growth hacking process.

Context

Integrations are not going to stop growing. Integrations are a competitive advantage not just for funnel providers but the tools themselves being integrated. With the advancement of APIs and a more open approach, more integrations are being developed. Historically, integrations did not yield commercial benefits. That has dramatically changed and integration is now a big business. This means not just more integrations but deeper integrations. Beyond this with no-code and low-code solutions, funnels can be even more customized with integrations. It’s also noteworthy to align tools and integrations with the AAARRR pirate funnel framework.

Takeaway

Integrations are key to enhancing your funnel optimization. The good news, for free or low cost, you can have highly sophisticated optimizations take place using pre-built integrations,

Get free access to the full report Growth Report: full-funnel performance marketing

ABOUT — Growth Thinking

Growth Thinking is a design methodology for growth hacking by the bestselling author of Ready Set Growth Hack, Nader Sabry. It has been applied as a book and a $1 million challenge known as the 10-day growth hacking challenge, which has generated $138m in revenue. This methodology has been adopted by universities like Harvard and Stanford, fortune 500s (Google/Microsoft), and unicorns.

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Strategist entrepreneur & innovator in space tech, government, & health/wellness. Has raised $20m directly /+$100m indirectly for startups. www.nadersabry.com

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Nader Sabry — Growth Hacking

Strategist entrepreneur & innovator in space tech, government, & health/wellness. Has raised $20m directly /+$100m indirectly for startups. www.nadersabry.com