Integration capabilities eventually limit funnel scaling and lead to new development costs
Funnel Integrations
80% of funnels use 10 tools or fewer throughout the whole funnel itself.
90% of no-code users think their company has been able to grow faster due to its no-code usage, according to studies by Zpaier
Background
Native integrations are a vital part of choosing the right off-the-shelf funnel. Most of the commercially available and popular funnels have an overlap of 80% of the integrations. Here are the top integrations to be used in a funnel based on requirements from HubSpot:
Send notifications to your team after important events.
Log important emails.
Send thank you messages to customers.
Follow up with leads.
Aggregate form responses.
Create tasks from important events.
Automate social media posts
Share social posts internally.
Stay on top of your schedule.
Google Sheets → Google Calendar
Create contacts in your CRM.
Create backups.
Send out summary reports.
Take quick notes.
Automate video posts.
Often you will find these tools being already used as part of the tech stack in a growth hacking process.
Context
Integrations are not going to stop growing. Integrations are a competitive advantage not just for funnel providers but the tools themselves being integrated. With the advancement of APIs and a more open approach, more integrations are being developed. Historically, integrations did not yield commercial benefits. That has dramatically changed and integration is now a big business. This means not just more integrations but deeper integrations. Beyond this with no-code and low-code solutions, funnels can be even more customized with integrations. It’s also noteworthy to align tools and integrations with the AAARRR pirate funnel framework.
Takeaway
Integrations are key to enhancing your funnel optimization. The good news, for free or low cost, you can have highly sophisticated optimizations take place using pre-built integrations,
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ABOUT — Growth Thinking
Growth Thinking is a design methodology for growth hacking by the bestselling author of Ready Set Growth Hack, Nader Sabry. It has been applied as a book and a $1 million challenge known as the 10-day growth hacking challenge, which has generated $138m in revenue. This methodology has been adopted by universities like Harvard and Stanford, fortune 500s (Google/Microsoft), and unicorns.
