30% of optimization is focused on revenue in the last phase of the funnel
Throughout the funnel, all areas play an important role in ensuring full optimization. When taking a look at the overall funnel from the AAARRR pirate funnel framework, we have two major areas standing out revenue at 30% and acquisition at 25%.
No single funnel works in the same manner. This is why seeing it as a framework is important. Where the focus is placed is where the funnel gets stronger. However, focusing on one or a few phases weakens the overall funnel. This is where growth leaks occur. In this case, there is an over-focus on one stage in the early phases, which is the acquisition, and in the latter stages in revenue. Although this might make sense, it creates growth leaks in the intermediate phases.
Do not allow growth leaks to happen by overlooking all components in your growth system. A growth system keeps all parts intact, ensuring the best optimization levels.
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ABOUT — Growth Thinking
Growth Thinking is a design methodology for growth hacking by the bestselling author of Ready Set Growth Hack, Nader Sabry. It has been applied as a book and a $1 million challenge known as the 10-day growth hacking challenge, which has generated $138m in revenue. This methodology has been adopted by universities like Harvard and Stanford, fortune 500s (Google/Microsoft), and unicorns.