Growth hacking training is not up to standard for what clients need

30% growth is expected in 2023 for in-house growth services. This is essentially clients taking more control of their growth internally and seeing direct correlations between their effort and return on investment.

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Today 91% of those involved in in-house growth teams are from a marketing background. As well as, 86% of people say they’d be more likely to stay loyal to a business that invests in onboarding content that welcomes and educates them after they’ve bought.


Only in the last 24 months have clients who have purchased growth services 3x and more realized the importance of in-house development. This doesn’t mean entirely bringing growth hacking into their organization but at least the most critical components. This usually is the starting point when clients realize they can do it themselves but need specialized micro-services from experts in the field to support internal growth.


Clients are eventually shifting to in-house growth services as their growth requirements become steeper, and agencies and freelancers will not be able to service them at the same level of quality. This creates a massive gap in results vs. efforts and, eventually, a return on investment.


This enormous shift to in-house puts significant demand on high-end growth hacking training and courses specifically focused on their growth requirements. The most critical area will be in two places, first is sophisticated growth strategies, and second, link those strategies to data-driven systems that speed up experimentation.


“We have seen customers achieving up to 10x productivity in building apps using Creator instead of PHP or Node. JS.”

Ali Shabdar — Regional Director MEA — Zoho

When growing, you always compete against time and rapidly changing market realities. You will need tools (technology) that are easier to obtain and set up to help you keep the costs, dependencies, and risks down.

Zoho helps achieve all of the above by providing a unified platform that allows the tech and data to remain internal and easier to manage. At the same time, the talent and growth expertise can be outsourced.

With Zoho Creator, for example, non-IT teams with little to no development background can build apps to automate complex processes and scenarios that otherwise need to be outsourced to build. We have seen customers achieving up to 10x productivity in building apps using Creator instead of PHP or Node. JS.

It is worth noting that such apps can then easily consume and process data coming from the CRM, Campaigns, or Books and then push the output to other (internal or external) services. Users can also visualize data and turn it into digestible information within Creator, or on Analytics, among other things.

Globally, we’ve seen an average of 15% to 30% growth in the usage of these apps in 2021 alone, compared to the previous year. Interestingly, these numbers jump to 20% to 40% growth in the same timeframe. Looking at our growing number of 75 million users, these growth numbers indicate an increased focus of organizations on bringing in such capabilities in-house and investing in the right tech and skills.

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A new study conducted by Growth Thinking, which analyzed 2,150 growth service buyers across 10 industries, found that 86% of growth agencies are — in fact — not growing.

These buyers, which represent $350 million in annual spending power, were surveyed over a period of 24 months. Some key findings in the study include:

  • The top issue among those 86% not growing is talent;
  • The average cost to switch from in-house to external providers is $48,241; and
  • 55% of first-time services used are from freelancers.

The study takes a deep look into spending behaviors, the type of growth hacking services in most demand, and switching costs and reasoning.

Read the Growth Hacking Service Buyer Report by clicking here

ABOUT — Growth Thinking

Growth Thinking is a design methodology for growth hacking by the bestselling author of Ready Set Growth Hack, Nader Sabry. It has been applied as a book and a $1 million challenge known as the 10-day growth hacking challenge, which has generated $138m in revenue. This methodology has been adopted by universities like Harvard and Stanford, fortune 500s (Google/Microsoft), and unicorns.



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Nader Sabry — Growth Hacking

Nader Sabry — Growth Hacking


Strategist entrepreneur & innovator in space tech, government, & health/wellness. Has raised $20m directly /+$100m indirectly for startups.