Funnels need more people supporting back-end operations to ensure funnel effectiveness

Funnell Team

and supporting funnels are between 6–10 people.

more than 10 experiments per month according to The State of Growth 2021


A third of companies that have 201–1000 employees are launching more than 10 experiments per month. Companies with 10 employees or per month on average as well. There is a gap between highly developed teams and highly motivated smaller teams. Keep in mind, that those working on funnels are not alone. There are supporting team members who play a vital role both in development, and operations. Seeing this in its . This enables a more productive growth team, shaping growth as a mindset and culture within the organization.


Growth teams require a diverse set of skills. That said, they will all need to understand, to the growth funnel. Whether this is direct or indirect, it will have to happen. Here is a breakdown of skills needed:

for a T-shaped growth hacker

  1. Front-End Code
  2. Service Design
  3. UX Design
  4. Behavioral Psychology
  5. Stakeholder Management
  6. Augmented / Virtual Reality
  7. Finance
  8. Omnichannel Marketing
  9. Distributed Ledgers

for a T-shaped growth hacker

  1. Analytics
  2. Conversion Rate Optimization
  3. Experiment Design
  4. Funnel Marketing
  5. Automation & APIs
  6. AI & Machine Learning
  7. Branding / Storytelling
  8. Copywriting

for a T-shaped growth hacker

  1. Paid Social
  2. Organic Social
  3. SEO/SEM
  4. Tools Marketing
  5. Marketplaces
  6. Sales
  7. Email Marketing
  8. Content Marketing
  9. PR / Influencer
  10. Qualitative Research
  11. Virality
  12. Retention
  13. Mobile Optimization
  14. Landing Page Creation & Optimization
  15. Lead Generation
  16. Revenue Testing
  17. User On-Boarding
  18. Lifecycle Marketing

The better your internal processes are at managing this process, the better the outcomes are in utilizing your team and optimizing your funnel. Aligning skills in the

g model with the pirate AARRR funnel approach is important. A growth hackers goal setting is different from other goal-setting strategies because they focus on the growth aspect exclusively. focus becomes cross-functional. This is one of the biggest challenges with growth hacker goals that are too narrow. Therefore, growth hacker strategies need to shift from a singular executive approach to a wider cross-functional strategy.


Organizations will need a diverse set of skills on their team to directly manage Support members will enable the funnel across other functions. Cross-function growth hacking is vital in ensuring growth takes place, especially among larger organizations

Get free access to the full report Growth Report: full-funnel performance marketing

ABOUT — Growth Thinking

for growth hacking by the bestselling author of Ready Set Growth Hack, Nader Sabry. It has been applied as a book and a $1 million challenge known as the 10-day growth hacking challenge, which has generated $138m in revenue. This methodology has been adopted by universities like Harvard and Stanford, fortune 500s (Google/Microsoft), and unicorns.



Strategist entrepreneur & innovator in space tech, government, & health/wellness. Has raised $20m directly /+$100m indirectly for startups.

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Nader Sabry — Growth Hacking

Strategist entrepreneur & innovator in space tech, government, & health/wellness. Has raised $20m directly /+$100m indirectly for startups.