Best online growth hacking courses (2021) to learn growth marketing
originally published at https://mygrowththinking.com/growth-hacking-courses-2021/
Growth Marketing has become much less hype in recent years. Most entrepreneurs work with growth hackers and large businesses have their own Growth Teams with senior Growth managers in the group. There are full-time training programs that are offered every 3 months. Not everyone has the time. Show the best online course for growth hacking in 2021.
The list below includes a list of the top learning and career hacking courses in the world, while others can be easily downloaded offline or online.
Online growth hacking courses are a growing area where about 87.67% of all growth hacking courses are online. 75.67% of those online growth hacking courses are delivered by non-industry expertise most of which are in the digital marketing, growth marketing, or marketing space. whereas 15% of them provide an in-depth professional certificate.
According to a Gartner study for online courses, the study found that majority of trainers in the field of business are focused on sales and marketing practices. Online growth hacking courses range across $9 pricing points all the way to $3000 form on demand, the live training.
Before we get started some background to get you started before getting into growth hacking courses
- What is growth hacking? (not growth marketing)
- Why is growth hacking important?
- How does growth hacking work?
- When should growth hacking be used?
- How to develop the skills to hack growth?
What is growth hacking — to keep in mind for growth hacking courses
Growth hackers explore new growth opportunities in depth and systematically at any point of the customer journey from awareness through the market to brand ambassadors by optimizing the product. In terms of technology, it originated in 2010 when Sean Ellis coined it is mostly used by startups because of its limited budgets and limited resources.
Since then it has shown an incredible increase in popularization among large-scale and traditional businesses. Companies like Shopify like Uber has their own head of growth and dedicated growth team. The growth hacker is based on an experiment-based, data-driven.
As there is a wide range of definitions, in the Book Ready Set Growth Hack growth hacking is defined at a strategic level as a process that achieved disproportional results. This is best understood through an example of efforts v.s results. This is when less effort is exerted to get dispositional results.
How does growth hacking work?
Growth hacking as defined in the Ready Set Growth Hack is a systematic process where is governed by a concept called the growth cycle. the growth cycle is a three-phase process, where it starts with a growth problem, moves into experimentation then into scaling.
Based on this process, once a growth problem is well defined through a specific process it would then be up to the growth hacker to find solutions. Solutions are found vis structured and systematic experimentations.
Using growth analytics for data-driven growth decisions growth hackers can quickly discover what works and doesn’t before investing a penny in more development. This is governed by a process called growth thinking which is a design methodology used for growth hacking.
Before taking Growth Hacking courses
Sometimes we get overwhelmed especially with a new topic. This is a comment issue with the Growth Hacking course some of the things to consider are:
- growth marketing and digital marketing are two different things
- growth hacking and growth marketing are not the same things
- growth hacking and digital marketing are not the same things either
- Social Media Marketing is not the same thing either it is something totally different
- digital marketing strategies are not growth hacking but part of it as well.
- popular growth hacking techniques are to be learned from but not copied they won’t work
- Conversion Rate Optimization is part of growth hacking but not standalone
- inbound marketing is also part of growth hacking and is one of the strategies used
Top Online Growth Hacking & Marketing Courses
These growth hacking courses have been curated by experts providing an overview of this new dimension of marketing. CXL has a 114 hour Online Growth Marketing course which makes it one of the most time-taking marketing online courses. Growth Tribe Academy provides live and interactive courses which encourage active learning and ensure that students completed the course as soon as possible.
The HypeBomb course was aimed at people starting businesses and companies. The Demand curve course is meant to help you learn the general spectrum of growth marketing to get the opportunity to gain business development experience of each market segment and industry. This video tutorial will introduce you to google search advertising, Facebook e-mails, and Google AdWords.
Tipping away from the mainstream growth hacking course there are special places where advanced and high-speed training takes place. one of those sources is the growth ninja school run by best-selling author Nader Sabry of Ready Set Growth hack.
What you will learn at growth ninja school
Growth hacking courses are designed to take you from strategy to action in an effective way.
Learn foundation growth skills to supercharge your startup, cooperation, or government organization
Develop advanced strategies, tools, and methods based on heavily guarded secrets of the fastest-growing companies in the world
This blueprint training is designed so you can formulate your own customized formula that works for your own growth
Data Analysis — growth hacking courses
The analytics academy offers everything for anyone interested in data analytics a few good reasons. The program was designed for professionals who have no previous experience in analytical software and — second — is free.
The series comprises of 6 courses: 4 of which pertain exclusively to Google Analytics and the rest 2 to Data Studio and Tag Manager. Getting started with Google Analytics 360 was primarily built towards enterprises with a business focus. In Data Studio you can create real-time marketing data visualizations etc. and has a more refined dashboard than analytics. The Data Science course does not require previous knowledge and can be started slowly in 30 hours.
Courses in programming and coding
This answer will help explain where should I start if I want to start learning to code? Code academy course is the right course for many of the world’s most ambitious tech enthusiasts. The Introduction to Python course is quite self-explanatory. Java is used for major back-end development projects including those involving big data and Android development.
The training in Java provides you with basic knowledge of both algorithms and the java programming language. You will be introduced to functional abstraction, the OOP paradigm, and the Application Programming Interfaces (API). By the completion of the program, you will know how to integrate a functional library.
Why should I learn growth hacking?
Growth Hacking refers primarily to data-driven market leaders. It stresses analytical thinking. A growth hacker measure analyzes, tests, compares the product, refines, and repeats. Online courses are the best way to master growth hacking.
You will need different kinds of courses to supplement yourself and become a growth hacker. These topics include growth hacking courses and data analytics courses, primarily programming courses.
Please leave us a little bit more space in your comment on this article if your view was not reflected in this text when in fact we should have. Top growth hacker courses in 2022 are listed here.
Extra tips to learn growth hacking
Are there any good websites for people interested in developing growth hacking strategies? There are many sites out there to learn growth hacking: Good luck! Please feel free to reach me from my LinkedIn.
Why should I take a growth marketing course?
Growth marketing Courses are for you if you care for marketing or want to master growth hacking tactics on demand. Marketers stop sitting on the couch and creating appealing slogans. They are increasingly required to become more technical/analytic they own the majority of conventional funnels to the typical client.
Your typical marketing knowledge becomes outmoded. Companies will no longer hire you to participate in advertising efforts — they want you to plan, build, lead an advertising campaign with influence and understand more about them.
The Growth marketing Courses are only for people who desire to incorporate growth tactics into their projects and do marketing as a professional company does.
Growth Hacking course — GrowthX Academy
A 4–6 week immersive program helps teach people how to think. Our classes are taught by industry experts and professionals from different countries. It provides students with an extensive dive in every growth marketing proficiency include acquisition analysis technical, and much more.
Who Is Best For Growth Marketers founders and developers with 1–3 years of experience and want to do this big jump into Marketing. Why do I pay for two-course? Ahh.
Growth marketing and digital marketing
They sound and even feel the same in many ways but they are not. In fact, they are part of growth hacking and are not to be confused with the growth hacking process itself. Growth marketing is a marketing practice that is focused on growth but using marketing only.
Growth hacking is a cross-functional practice where growth marketing is part of it, but it brings in many other things like strategy, human resources, operations, finance, and even research and development. In conclusion, growth marketing is not the same thing as growth hacking.
Hiring a growth hacker
As a growth company, you will need a mindset that is built on growth. Let’s learn about what works best for growing a team. Are there any good companies that hire growth hackers or a website? Allow Andy Johns to answer his own question.
Tell me the most important point of an interview with a growth hacker? Hopefully, the answers you find on Quora will explain your question better. Can you list the interview questions of growth hackers?
Recommend the best questions to raise before hiring a Growth Hacker. Should we hire hacking companies or one that provides real money development hacking? Why not? Share your thought or opinion over there on Facebook or Twitter.
breaking this all down one of the main tools that are used in the field o growth hacking is the “T-Shaped” skills. This is essentially a method on how to evaluate the cross-section of skills needed and used for a growth hacker.
A growth hacker needs to be cross-functional but good at many different parts all at once. The T-shaped skills challenge the traditional marketers; a few things like
- strategy overall
- marketing strategy
- growth marketing
- marketing departments are obsolete
- Analyzing data and data analysis
- growth rate
- learn growth hacking
- viral marketing strategy
- viral ideas
- viral tools
- digital marketing strategy
- advanced marketing campaigns
- how to manage potential customers
- how to acquire new customers
- true north concept
- reverse engineer
- more traffic is not enough
- going beyond search engines
- going beyond basic analytical skills
- going beyond landing pages
- going beyond your own website
- mastering repeat users
- mastering viral loops
One last but important note, growth hacking is not digital marketing this is one of the biggest misconceptions in today’s world. growth hacking has many more aspects to it beyond marketing or digital marketing.
What are the T-shaped skills?
The T-shaped approach is spread across sections of skills that are combined towards a specific skill set. The T-shaped process isn’t the only model but one of the most popular for growth hackers. This brings into play several aspects like:
LEVEL 1 — skills and capabilities
- Front-End Code
- Service Design
- UX Design
- Behavioral Psychology
- Stakeholder Management
- Augmented / Virtual Reality
- Omnichannel Marketing
- Distributed Ledgers
- Project management
LEVEL 2 — skills and capabilities
- Analytics (web traffic, not just google analytics)
- Conversion Rate Optimisation
- Experiment Design (data science)
- Funnel Marketing (digital conversion funnels)
- Automation & APIs
- AI & Machine Learning
- Branding / Storytelling
LEVEL 3 — skills and capabilities
- Paid Social (Google ads / paid acquisition)
- Organic Social (e.g. Instagram marketing)
- Tools Marketing
- Email Marketing
- Content Marketing
- Public relations / Influencer
- Qualitative Research
- Mobile Optimisation
- Landing Page Creation & Optimisation
- Lead Generation
- Revenue Testing
- User On-Boarding (rapid experimentation)
- Lifecycle Marketing (target audience)
These 35 skills over three levels are what help determine a good vs. a rising growth hacker. This helps growth hacking teams also manage diverse skills across the whole spectrum. This is beyond growth marketing or digital marketing but rather cross-functional skills.
The T-shaped skills / Marketer model explained.
Building T-shaped knowledge and competencies are one of the most valuable things you can do for your future career and personal development. T-shaped skills can be much more than just a bridge to IT; they can also be people who can bring significant value to your team and your organization.
The high-level mix of broad skills is technology, marketing, strategy, and business operations. Technology plays the most vital part as it helps accelerate growth, and hence this becomes core to the cross-skilled approach.
T-shaped people possess cognitive skills, emotional intelligence, and creativity, making themselves the whole package. T-Shaped Skills integrate newly acquired knowledge with previous knowledge and gives your team the ability to understand various new information.
Agility is key to making T-Shaped teams work.
When you are building an agile team, you should look for agile teams made up of people with T-shaped skills. Teams that consist of T-Shape team members who possess and want to acquire these abilities tend to be more flexible and resilient, as their capabilities enable swarms to occur faster.
By searching for T-Shaped skills, a T-Shape person helps you build your company’s best interdisciplinary teams. T-shaped people promote this attitude and make it practical, as these people can work on more than one type of task. A Good T-skilled attitude is:
- Someone who is flexible
- Someone who is creative
- Someone who is a team player
- Someone willing to consistently learn
- Someone willing to share knowledge and train
- Someone willing to collaborate with others
You need T-shaped skills, and you have to be aware that not many people in the market are good. They need a T-Shape person with the right combination of skills to shape their abilities.
Isolated skills don’t work.
You develop expertise and experience in a single area and never learn to apply those skills, including the complementary skills described by Brown and Gardner, to other areas. T-Shaped specialists who delve deeply into a particular field cannot use these skills in other areas.
We need a new generation of T-shape people with the right combination of skills for the new market. This cross-skilled approach gets talent focused on multi-level and making them way more valuable.
Can T-Shaped Skills fit with Leadership Skills? If you do not have a program in place for this, it’s best to include T-shaped professionals in your leadership training. T-shaped professionals can contribute to your team in various ways, not only in their respective fields of expertise.
Developing T-shaped skills
Focusing on being a T-shaped person and acquiring expertise in an area makes it easier to maintain that expertise even after you have reached that skill level. There is a level at which you can take these skills a step further and place even more value on them. As more and more people come to know the T-shaped skills and their benefits, there will be a surge in the number of people interested in their respective fields.
Skills of a Growth Hacker
A Growth Hackers should have 25% knowledge needed for the execution of 80% of a project or program. He/she can’t really be the expert about all but can understand every aspect so he/she will be able to complete the major part with his/her own knowledge for the entire system.
It therefore more effective to at least learn some basic and general growth hacking skills and access a large arsenal of growth hacking-based tools.
T-shaped Hackers require knowledge on the job if they want to succeed while developing specialist skills on the job. What? and that’s what it’s about. This growth hacker requires technical skills to put these solutions into real life and come up with solutions.
What is the Growth hacker mindset?
Four main taxonomies determine a growth hacker’s mind: driver’s reach, decisions, and tools. The combination of the four forms the underlying idea of aching disproportionate results.
consider these habits as a way to build a growth tribe and a growth tribe is all about those who come together on common interests and traits.
The following will give you some insight into that. They align on the growth process which is the glue that brings all this together. You can safely say that experienced growth hackers 85% of the following are in place as well — let’s take a deep dive and an in-depth look into this
The drivers are the underlying motivations and stimuli that inspire how growth hackers think and take action.
They deeply need to break the rules, as they do not believe in the rules they have not benefited from governing and limiting their way of life. Therefore this underpins their thinking to find a way to break the rules to their benefit.
They are fascinated by digging deeper into how things work by asking the big why questions. This allows them to understand theories and phenomena better to map out their mechanics to manipulate them toward their benefit.
The general rules over institutionalization drive their need to challenge the establishments surrounding them. This allows them to break the rules and change the norms of how society around them works.
Growth hackers have a goal to reach as many people as possible without the general population knowing how they did it.
They have a too-focused approach by pinning done abstract problems and creating unique structures to solve them.
They have a resourceful approach where they work with like-minded people and find other cross-functional people to reach their goals effectively.
They focus on creating value with monetization, often trying to reach the masses to make a change.
When hacking growth optimization is the goal to solve at a high level, there is no one solution to a single problem but finding the fastest, easiest, and cheapest way.
Growth hackers are resourceful; they find simple, fast, and digestible ways to solve problems. One of the challenges for growth hackers is thinking too technically.
They run tests and lots of them to determine the most optimal approach to getting results using all possible avenues.
They make decisions based on data, even if the data might potentially be blinding. Data helps determine the most optimal options.
Growth hackers are always seeking new tools, optimizing existing ones, and finding optimal ways of connecting them to get solutions.
For a solution to work, it needs to be automated, and when automated, the probability of scalability is a lot higher when seeking exponential GrowthGrowth.
When finding the right tools and connecting them, the goals are optimizing the way they work together. This holistic approach helps maximize optimization.
Technology enables automation, scalability, and integration, which underpins GrowthGrowth even if you’re a non-tech company.
The mindset of a growth hacker is defined by how he or she solves problems. The elements described above are the most common thinking patterns of growth hackers.
Introduction to growth thinking — growth by design, how to thinking design, and growth hack.
GROWTH BY DESIGN — Most Growth Hackers struggle to get traction for new ideas. A lack of guidance and exact next steps are to blame. Imagine if you could grow a new concept from beginning to end, with a framework to move from thought and action in a fast, simple, and low-cost approach. Actioning ideas with precision isn’t easy; with the growth thinking, science-backed design system built by the top minds in growth hacking, it’s a simple, well-structured yet creative system that allows you to find growth.
Growth thinking is a fast, easy, and simple way to prototype growth hacks. This enables growth by visualizing a growth hack in abstract and then detailing them into a systematic approach. This makes it easy to develop and improve growth hacks and generate new, better growth hacks.
Strategist, innovator, and entrepreneur in NASA space tech, government, & health/wellness who has raised $120 million. The author of bestseller “Ready Set growth Hack: A beginners guide to growth hacking success,” and featured in Mindvalley, Entrepreneur Magazine, Time Magazine, Huffington Post, MIT Technology Review, and NASA Spinoff magazine. He is also the bestselling author of Ready Set Growth Hack, a Beginners Guide to Growth Hacking success.